Link-building is a constant yet ever-changing aspect of the SEO landscape. It helps websites establish authority, drive traffic, and improve search rankings. Even in 2025, the focus remains on quality over quantity, emphasizing authenticity, trustworthiness, and relevance. Sustainable backlinking strategies will genuinely add value to webmasters and users. Google continues to consider quality and contextual backlinks as one of the many important ranking signals that contribute to significant rankings. Here are the advanced link-building techniques for 2025, providing detailed explanations and actionable examples.
1. Digital PR Campaigns
Creating newsworthy content for maximum reach is always at the forefront of an effective link-building strategy. Digital PR is one of the most popular content marketing techniques that will help with brand visibility as well as provide a backlinking opportunity for any website. Digital PR campaigns involve creating content that captures media attention and naturally attracts backlinks. These campaigns often center around unique stories, surveys, or insights.
Journalists and bloggers are always searching for interesting and reliable sources of information. High-quality, newsworthy content positions your brand as an authoritative voice, earning links from reputable sources. Research topics that resonate with your audience and industry. Develop content, such as a survey or report, supported by compelling data or visuals.
Example:
An estate agent could release a report titled “The Best UK Cities for Affordable Luxury Homes in 2025,” complete with data and infographics. Journalists covering housing trends would cite the report, linking to your website.
2. Evergreen Content Creation
Evergreen content remains valuable and relevant over time, consistently attracting backlinks. Unlike trending topics, evergreen content serves as a lasting resource. Websites frequently link to content they find reliable and comprehensive. Evergreen content continues to generate backlinks long after publication, offering a steady SEO boost. It’s essential to identify common questions or pain points in your industry. Create in-depth content that answers these questions comprehensively and update the content periodically to maintain its relevance.
Example:
A healthcare company could write “How to Start Working Out as a Beginner.” This guide could attract links from blogs, forums, and advice websites as a reliable resource.
3. Local Sponsorships and Community Involvement
Building links through community engagement is one of the most untapped techniques for gaining backlinks by many businesses. Sponsoring local events, charities, or initiatives earns backlinks from community websites and organizations. These links are valuable for improving local SEO. Local sponsorships connect your brand to trusted community entities, providing high-quality backlinks and strengthening your presence in local search results. Identify local events or causes that align with your brand and offer sponsorship in exchange for a mention on their website.
Example:
An online grocery store could sponsor a local marathon event, Spring Run for Health. The event website would include a “Sponsors” section linking to the grocery store’s website.
4. Broken Link Building
Turn dead links into backlink opportunities. Broken link building is a familiar technique that will still effectively work in 2025. It involves finding dead links on other websites and suggesting your content as a replacement. This approach is a win-win for both parties. Webmasters benefit from fixing broken links, and you gain a valuable backlink. Use tools like Screaming Frog or Ahrefs to find broken links on relevant websites. Identify content on your site that matches the topic of the broken link.
Example:
A fitness blog finds a broken link on a popular website’s article about “Healthy Meal Plans.” They create a similar, updated guide on the topic and reach out to the site owner, suggesting their content as a replacement. The website updates the broken link, giving the fitness blog a valuable backlink and improving user experience.
5. Interactive Tools and Valuable Insights
Content is always king. Interactive content, such as calculators, maps, and quizzes, offers unique value to users and naturally attracts backlinks. Creating link-worthy resources is an evergreen approach to attract links naturally. You can also create insightful infographics that provide more value about a specific topic. Interactive tools solve specific problems or answer common questions, making them highly shareable and linkable. Good content adds value to users, encouraging sharing and linking.
Example:
An “Interest Rate Calculator” tool on a mortgage website would attract links from financial advisors, property blogs, and homeowner forums.
6. Guest Blogging
Contributing valuable content to relevant websites
Guest blogging involves writing high-quality content for other websites in your industry, including a backlink to your site. Guest blogging introduces your brand to new audiences while earning high-quality, contextual backlinks. Identify authoritative blog websites that are relevant to your business. Pitch a unique and valuable topic and include a relevant backlink to your site in the blog content or author bio.
Example:
A real estate consultant could write a guest post for a housing market blog on “How to Sell Your House Fast.” The post could link to the consultant’s services page.
7. Hosting Webinars and Events
Attracting links through educational content. Hosting webinars or events can earn backlinks from event directories, promotional websites, and attendees who share the event. Webinars establish your expertise, encouraging others to link to your site for valuable resources. Organize a webinar or event on a trending topic and promote it on event listing platforms, blogs, and social media. Share post-event materials with links to your site.
Example:
A webinar on “The Future of the UK Housing Market in 2025” could attract backlinks from industry blogs and directories promoting the event.
8. Link Reclamation
While creating an effective link-building campaign, your gained backlinks may be lost for several reasons. Recovering lost or broken backlinks is a vital part of a great link-building strategy. Link reclamation involves identifying and recovering lost, broken, or unlinked mentions of your brand. It ensures that links pointing to your site remain intact and functional, preserving your SEO value. Broken or missing links represent lost opportunities. Reclaiming these links restores valuable SEO juice and ensures your site continues to benefit from links it already earned.
How does it work:
- Use tools like Ahrefs or Google Search Console to identify broken links or mentions of your brand that aren’t linked.
- Reach out to the website owners to fix the broken links or link your unlinked mentions.
- Provide updated URLs or anchor text to make the process easier.
Example:
If a blogger mentioned your company in an article but forgot to include a link, send a polite email: “Hi [Name], I noticed you mentioned [Brand] in your article. Would it be possible to link to our website here [URL]? This helps your readers learn more about the topic.”
Link-building in 2025 will be about building meaningful, authentic connections and providing value through your content. Techniques like link reclamation, broken link building, and creating evergreen content focus on maintaining and leveraging existing opportunities, while strategies like local sponsorships and guest blogging allow you to forge new relationships. By prioritizing relevance and quality, you can create a sustainable link-building strategy that drives long-term SEO success.