Inside my
HELLO!
Every campaign I build is rooted in curiosity, data, and a deep love for how the modern web is found. What started as an SEO Analyst role in 2013 has grown into a 12+ years journey leading multilingual SEO projects, technical audits, and performance-driven digital marketing strategies for global brands. Along the way, I’ve learned that great SEO is not just about rankings, it is about understanding the business objectives, solving real problems, and aligning every decision with business goals. This space is a glimpse into my work, the brands I’ve helped grow, and the craft that drives me forward.
My Journey So Far
1. Digital Marketing Manager
Nurtur
Design and implement digital marketing strategies for top UK real estate clients, leading cross-functional teams across strategy, design, and content. Develop SEO-optimised content to drive traffic, leads, and brand awareness while monitoring performance with Google Analytics.
2. Multilingual SEO Manager
Hogarth Worldwide
Managed the life-cycle of multilingual SEO projects, planning complex schedules and providing end-to-end International & Multilingual SEO recommendations. Briefed suppliers on keyword research and evaluated transcreations for quality and local nuance.
3. Head of SEO
Pofi Technologies
Created digital strategies across channels to build audience awareness, ran daily scrums, and validated campaign performance against success metrics. Optimised conversion points with Hotjar and Google Optimize and built KPI reports on user and sales behaviour.
4. Senior Technical SEO Specialist
Alamy
Ensured new pages met technical SEO criteria with a focus on image search, indexing, and crawling. Ran technical audits using Botify and Screaming Frog, optimised site speed, fixed Search Console errors, and reported KPIs to senior UK management.
5. Senior SEO Lead
NDOT Technologies
Established digital strategies for the best ROI across metrics, and created and managed social media and retargeting campaigns. Ran day-to-day SEO, SEM, and marketing activities, collaborated with sales on MQL conversions, and reported campaign performance using Google Analytics and CRM tools.
6. SEO Analyst
Marvel Technologies
Worked across client websites to improve search rankings and prepared SEO audit reports for client proposals. Implemented link-building campaigns, monitored rankings, traffic, and Google algorithm updates, and shared weekly and monthly results reports with clients.
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.