Generate clean, valid schema markup in seconds. Paste any page URL and this free tool reads the content, detects the most suitable schema type, and builds ready-to-use JSON-LD structured data you can drop straight into your site — no coding required.
What is schema markup?
Schema markup is a standardised vocabulary of tags (structured data) that you add to your website’s HTML to help search engines understand what your content actually means. Instead of just reading text, engines like Google can recognise that a page describes a product, a recipe, an article, a local business, or an FAQ — and then present it more richly in search results.
Why structured data matters for SEO
When search engines clearly understand your content, they can display eligible pages as rich results: star ratings, prices, FAQs, event dates, breadcrumbs, and more. These enhanced listings tend to stand out on the results page, which can improve click-through rates and help the right audience find your content. Structured data also feeds AI-driven search experiences and voice assistants that increasingly rely on well-labelled information.
How to use this generator
Paste the URL of the page you want to mark up into the field above and select Read page. The tool crawls the page, picks the most relevant schema type, and pre-fills the fields it can detect. Review the details, adjust anything that needs refining, and copy the generated JSON-LD. Prefer to start from scratch? Choose the build-by-hand option and enter your details manually. Once you have the code, add it to the <head> section of the relevant page, or insert it through your CMS or SEO plugin.
Common schema types you can create
- Article & BlogPosting – for news, guides, and blog content.
- Product & Offer – for ecommerce listings, prices, and availability.
- LocalBusiness – for storefronts, opening hours, and contact details.
- FAQPage & HowTo – for question-and-answer and step-by-step content.
- Organization & Person – for brand and author identity.
- Event, Recipe & Review – for time-based, culinary, and rating content.
Frequently asked questions
Is this schema generator free?
Yes. You can generate structured data for as many pages as you like at no cost.
Where do I put the generated code?
Add the JSON-LD snippet inside the page’s HTML, ideally in the head. Most CMS platforms and SEO plugins also provide a field for custom structured data.
Will schema markup guarantee rich results?
No tool can guarantee them. Valid markup makes a page eligible, but search engines decide when and how to display rich results. After adding your code, it’s worth validating it with a structured data testing tool.